[Webinar] Certified Private Wealth Professional (CPWP) Module 1 Refresher Programme: Topic 7 - Behavioural Finance


This course aims to cover the important concepts underlying behavioural finance, the impact it may have on investment performance (e.g. behavioural biases) and the actions that a private wealth manager may take to remedy these issues (including strategies such as client profiling, portfolio construction, and advisory lifecycle).


On completing this course, you should be able to:
a. Understand the definition of behavioural finance and its purpose for private wealth management (“PWM”) and investment management;
b. Illustrate with an example how loss aversion and risk aversion may affect customers;
c. Identify the potential impact of behavioural biases on investor decision process and customer investment performance; and
d. Apply strategies to deal with customer biases, including risk profiling process, risk evaluation and portfolio construction and risk management.

Content Highlight

1. Introduction to behavioural finance
2. Customer profiling
3. Behavioural biases
4. Prospect theory
5. Customer advisory lifecycle, customer biases and behaviours
6. Behavioural bias in the real world

Who Should Attend

It is primarily targeted to CPWP candidates who wish to take the CPWP Module 1 Paper 2 Examination. It is also relevant to those PWM practitioners who would like to enhance their knowledge and skills in wealth management.

Administrative Details

Date & Time
Friday, 30 Apr 2021 (06:30 PM - 08:30 PM)
Virtual Platform
SFC:2.00, PWMA:2.00
All Member: HKD700
Non-Member: HKD1,400
Staff of Corporate Member: HKD700